Fundamentally, all MDM vendors have the same set of APIs available to configure and manage devices as built into each mobile OS – Apple’s iOS, Google’s Android, Windows Phone, etc. So while what each vendor can do to manage is the same, how they build their software to manage those devices can vary widely, even dangerously. This isn’t about the policies the MDM manages, or device-level capabilities it controls – this is about the architecture the entire MDM technology is built on.

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Deploying a secure mobile environment in the enterprise isn’t cheap or free; but it doesn’t have to blow the bank either. The costs of devices themselves plus MDM, MAM, servers, messaging and apps can all eat up an IT budget quickly – even if you are only deploying BYOD. With a plethora of Mobile Device Management (MDM) vendors in the marketplace offering similar products, MDM is being commoditized.

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The realization that mobility is about far more than simply getting email to mobile devices is hitting home in Board Rooms and IT Strategy sessions all across the world. The industry Leaders and Laggards of the future are being defined based on their decisions on how to mobilize the business. Just as the industry Leaders and Laggards were defined in the previous technology wave of the Internet. Very rarely do business and IT executives get the opportunity to learn from past opportunities and challenges in such a short period of time. What to do?

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As we've talked to our customers during the development process for the new release, we've noticed that the conversation around BYOD has been changing. Where the priority use cases for BYOD were previously focused on messaging, today it's common for more and more of our customers to look beyond email to consider new ways to increase employee productivity with enterprise apps. IT wants to embrace apps and productivity, but is concerned that connecting apps to key corporate resources increases the security risk.

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