Brian C. Reed, Chief Marketing Officer and Chief Product Officer
As BoxTone’s Chief Marketing Officer, Brian Reed brings nearly 20 years of experience in strategy, product and marketing in the technology industry. Brian oversees the strategic direction, positioning and product portfolio of BoxTone, including market strategy, go-to-market activities, product marketing, product management and marketing communications. Brian is a frequent writer and speaker at major industry events on wide variety of topics including mobility, service management, business/IT optimization, marketing, eMarketing/social media and entrepreneurial startups.
Prior to BoxTone, he was the Vice President of Marketing and Business Development at Cesura where he helped reposition the business and transition the product portfolio to a managed service (MSP) and drove rapid new market entry in the SAAS, Web 2.0 and on-demand marketplace through innovative marketing techniques. Prior to Cesura, he was the Vice President of Marketing and Executive Member of Board of Directors at FormScape (now BottomLine Technologies) where he led the innovation of the new market category for Document Process Automation and drove value to achieve successful investor exit of 5X.
Brian’s prior experience includes Vice President of Product Management and Marketing roles at DataDirect Technologies (now Progress Software), MERANT and INTERSOLV – all industry leaders in enterprise-grade middleware and application development tools. Additionally, Brian served in technical management roles at Q+E Software and TTS. Brian is also founder and principal of ReedCMOAdvisory – a boutique firm focused on creating category leaders and revenue machines, acting as an advisor to several technology companies and currently serving on the Board of Directors of two early stage companies. Brian is a BME/EE graduate of Duke University, Board Member of the Washington DC Technology Marketing Alliance (TMA) and a member of the CMO Council.